Focus on CONTENT not MEDIUM

WhatSapp, Tumblr, Twitter, Facebook, Instagram and the list goes on. People are making money off these social media mediums everyday … for the outsiders the question is:

“How can I join in the money making shower?”

Most people when faced with this question focus on the MEDIUM. They ask:

How can I tweet better, how can I get more instagram likes, what hacks can I use to get more facebook friends … their FOCUS day in day out is on the MEDIUM.

But the truly talented, the outsiders that eventually make it in are not focused on the MEDIUM rather they are focused on the CONTENT. They want to know how to make solid content, content that connects, contents that makes people cry, killer content.

Because at the end of the day the key is to not focus on the MEDIUM but rather the CONTENT, because good CONTENT will always thrive regardless of the MEDIUM.

Words by Okechukwu Ofili of ofilispeaks.com
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